buckskin

Modern sports supplement packaging tubes with bold typography and color-block design

OBJECTIVE

Buckskin is a craft beer brand positioned within a highly competitive market. Many brands rely on either minimalism or familiar craft aesthetics, and both approaches have become predictable. This project challenges both. The goal is to create a packaging system that communicates quality and energy simultaneously, standing out at a distance while rewarding closer inspection through detail and materiality. The work aims for something technically rigorous and visually alive, holding both qualities without allowing either one to compromise the presence of the other.

Approach

The system uses saturated bright color, kinetic typography, and industrial patterns to create a strong, bold, and immediate visual presence. Each element is controlled, ensuring that intensity does not collapse into noise. The design operates at multiple scales, functioning as both environmental communication and object design, readable from across a room and genuinely rewarding at close range. Blade Runner 2049 (2017) is the closest visual reference: a world where harshness and beauty are not opposites but conditions of the same environment, where refinement survives and even depends on contrast.

project type

Packaging Design & Brand Identity

year

2024

keywords

packaging design, 3d rendering, typography