SAAB

this project re-brands a non-existing brand on the market and incorporates new design elements to the brand. saab automobile has been committed to ensuring the safety of society and people since its inception. improving and updating technological systems and solutions has enhanced social security and made the company’s vision of “it’s a human right to feel safe” possible. the new brand mission is to create the combination of the highest safety with sustainable technology that isn’t just a safe journey for people and provides a secure future for the earth.