SAAB

the primary goal is to design a comprehensive brand identity and strategic positioning for the revival of saab, a non-existing automotive brand with a deep aeronautical legacy. the project aims to breathe new life into the brand by highlighting the intersection of swedish functionalism and advanced electric mobility through a clean, technical design language. the strategy focuses on developing a systematic visual identity that respects saab’s history while engaging a contemporary, eco-conscious market through minimalist and aerodynamic aesthetics.