CRYPT

Pastel ice cream packaging design with retro typography on pink background

project overview

the primary goal of the project is to design a sophisticated brand identity and a cohesive physical experience for crypt, an exclusive subterranean social collective. the project aims to articulate a sense of hidden luxury and membership by highlighting the tension between historical mystery and modern elegance through a minimalist, high-end design language. by establishing this framework, the work seeks to humanize the concept of exclusivity and foster a deeper sense of belonging and intrigue for a discerning community within the city’s underground spaces.

project type

Brand Identity

year

2024

keywords

identity design, visual system, brand positioning

Hand holding waffle cone with three scoops of colorful pastel ice cream
Close-up of hand holding pink ice cream cone against pastel background
Close-up of hand holding pink ice cream cone against pastel background
Macro shot of pink ice cream texture with creamy details
Macro shot of pink ice cream texture with creamy details