Social Media Addiction

OBJECTIVE

Digital environments are built to capture attention, often leading to overstimulation and continuous engagement that is difficult to step away from. This project examines how that experience can be visualized and made more visible through design. The goal is to create a system that reflects the density, repetition, and intensity of digital media, revealing patterns that are often ignored. By making these conditions visible, the work encourages awareness of how attention is shaped, sustained, and quietly exhausted across the screens and surfaces of daily life.

Approach

Chromatic saturation, shadow-based storytelling, the design embraces overload, layering typography and imagery to create visual tension and compression that mirrors the subject itself. Information becomes dense and repetitive, reflecting the rhythm of digital consumption and the difficulty of disengagement. Rather than simplifying the experience, the system intensifies it, allowing the viewer to feel the weight directly. Almodóvar’s film Women on the Verge of a Nervous Breakdown (1988) holds this same register: color and surface used as emotional pressure, where style becomes the symptom and the experience arrives before the understanding does.

project type

Visual System

year

2024

keywords

identity design, visual system, print, digital