TMOFA

project overview
the primary goal of this project is to design a high-precision visual identity and systematic brand strategy for the national taiwan museum of fine arts. the project aims to articulate the cultural synthesis of the institution by highlighting the tension between deep-rooted local heritage and the fluid, diverse nature of international contemporary art. the strategy focuses on developing a consistent visual system that engages a multicultural audience through minimalist geometry and rhythmic typography.
project type
Branding
year
2023
keywords
brand positioning, identity design, digital, visual system








